ESTEE LAUDER PURE COLOR GELEE GLOW BALM COLLECTION IDENTITY DESIGN
2025-03-12
ESTEE LAUDER PURE COLOR GELEE GLOW BALM COLLECTION IDENTITY DESIGN
With the rapid rise of Korea’s Kakao Gift platform leading the e-commerce market, Estee Lauder partnered with HEAZ to launch the Pure Color Gelee Glow Balm through a refined, market-specific approach. HEAZ crafted a cohesive Collection Identity spanning primary and secondary packaging, the product detail page (PDP), and exclusive gift packaging. HEAZ captured Estee Lauder’s luxurious essence while catering to Korean consumer preferences. The design blends sophistication with modern elegance: sleek nude-toned packaging accented with gold details and a subtle ribbed texture embodies simplicity and refinement. The PDP design elevates the Kakao Gift shopping experience with engaging visuals, comprehensive product information, and a seamless digital presentation that showcases the product’s benefits and aesthetics. Additionally, the exclusive gift package design offers a premium unboxing experience, reinforcing the thoughtful and luxurious nature of the product. By delivering a tailored design system, HEAZ positioned the Pure Color Gelee Glow Balm for success in Korea’s dynamic Kakao Gift market, enhancing Estee Lauder’s presence in this fast-growing e-commerce space.
Collection Identity Design Division Creative Director. Yumi Jung Art Director. Miae Kim Designer. Swan Lee, Ran Choi, Gamin Park
Exclusive Gift Package & PDP Design Division Creative Director. Yunmi Kim Art Director. Yelee Huh Designer. Yeonju Kim, Nahyeon Ko, Nayeon Bae Photographer. Junghun Yeom
ESTEE LAUDER
PURE COLOR GELEE GLOW BALM COLLECTION IDENTITY DESIGN
With the rapid rise of Korea’s Kakao Gift platform leading the e-commerce market, Estee Lauder partnered with HEAZ to launch the Pure Color Gelee Glow Balm through a refined, market-specific approach. HEAZ crafted a cohesive Collection Identity spanning primary and secondary packaging, the product detail page (PDP), and exclusive gift packaging. HEAZ captured Estee Lauder’s luxurious essence while catering to Korean consumer preferences. The design blends sophistication with modern elegance: sleek nude-toned packaging accented with gold details and a subtle ribbed texture embodies simplicity and refinement. The PDP design elevates the Kakao Gift shopping experience with engaging visuals, comprehensive product information, and a seamless digital presentation that showcases the product’s benefits and aesthetics. Additionally, the exclusive gift package design offers a premium unboxing experience, reinforcing the thoughtful and luxurious nature of the product. By delivering a tailored design system, HEAZ positioned the Pure Color Gelee Glow Balm for success in Korea’s dynamic Kakao Gift market, enhancing Estee Lauder’s presence in this fast-growing e-commerce space.
Collection Identity Design
Division Creative Director. Yumi Jung
Art Director. Miae Kim
Designer. Swan Lee, Ran Choi, Gamin Park
Exclusive Gift Package & PDP Design
Division Creative Director. Yunmi Kim
Art Director. Yelee Huh
Designer. Yeonju Kim, Nahyeon Ko, Nayeon Bae
Photographer. Junghun Yeom