THE BIODERMA CICABIO CREME PLUS SEEDING KIT INTRODUCES THE BRAND’S LATEST PRODUCT WITH A CONCEPT CENTERED ON EMERGENCY CARE FOR SKIN DAMAGE. HEAZ DESIGNED THE KIT TO ALIGN WITH THE MEDICAL AND DERMO-COSMETIC NATURE OF THE PRODUCT, USING MATERIALS REMINISCENT OF HOSPITAL TOOLS, SUCH AS SILVER AND WHITE FINISHES, AND INCORPORATING A BANDAGE MOTIF. THE PACKAGING UTILIZES A STAINLESS-STEEL TRAY THAT OPENS TO REVEAL THE PRODUCT, EMPHASIZING DURABILITY AND STERILITY, AND FEATURES A BANDAGE-LIKE TEXTURE IMPRINTED WITH THE PRODUCT’S KEY MESSAGE. THE SAMPLE KIT’S ZIGZAG LAYOUT MIMICS THE STRUCTURE OF BANDAGES, CREATING A VISUALLY STRIKING AND FUNCTIONAL UNBOXING EXPERIENCE. THIS INNOVATIVE APPROACH BLENDS PRACTICALITY WITH AESTHETIC APPEAL, ESTABLISHING THE CICABIO CREME PLUS AS A TRUSTED SOLUTION FOR DAILY SKIN EMERGENCIES.
Client. BIODERMA Year. 2024 Brand Location. South Korea Division Creative Director. YUMI JUNG Art Director. MIAE KIM Designer. HYUNSEO WON, GAYOUNG LEE, WOOJIN SEO Photographer. JUNGHUN YEOM
BIODERMA
CICABIO CREAM PLUS SEEDING KIT
THE BIODERMA CICABIO CREME PLUS SEEDING KIT INTRODUCES THE BRAND’S LATEST PRODUCT WITH A CONCEPT CENTERED ON EMERGENCY CARE FOR SKIN DAMAGE. HEAZ DESIGNED THE KIT TO ALIGN WITH THE MEDICAL AND DERMO-COSMETIC NATURE OF THE PRODUCT, USING MATERIALS REMINISCENT OF HOSPITAL TOOLS, SUCH AS SILVER AND WHITE FINISHES, AND INCORPORATING A BANDAGE MOTIF. THE PACKAGING UTILIZES A STAINLESS-STEEL TRAY THAT OPENS TO REVEAL THE PRODUCT, EMPHASIZING DURABILITY AND STERILITY, AND FEATURES A BANDAGE-LIKE TEXTURE IMPRINTED WITH THE PRODUCT’S KEY MESSAGE. THE SAMPLE KIT’S ZIGZAG LAYOUT MIMICS THE STRUCTURE OF BANDAGES, CREATING A VISUALLY STRIKING AND FUNCTIONAL UNBOXING EXPERIENCE. THIS INNOVATIVE APPROACH BLENDS PRACTICALITY WITH AESTHETIC APPEAL, ESTABLISHING THE CICABIO CREME PLUS AS A TRUSTED SOLUTION FOR DAILY SKIN EMERGENCIES.
Client. BIODERMA
Year. 2024
Brand Location. South Korea
Division Creative Director. YUMI JUNG
Art Director. MIAE KIM
Designer. HYUNSEO WON, GAYOUNG LEE, WOOJIN SEO
Photographer. JUNGHUN YEOM