PERFORMANCE AND ADAPTABILITY LIE AT THE CORE OF UNDER ARMOUR’S ETHOS, AND THEIR NEW UA STEALTHFORM UNCRUSHABLE HAT EXEMPLIFIES THIS PHILOSOPHY. IN COLLABORATION WITH US, UNDER ARMOUR INTRODUCED A STRIKING SEEDING KIT TO HIGHLIGHT THE VERSATILE FEATURES OF THEIR LATEST LAUNCH. HEAZ CONCEPTUALIZED A BRAND NARRATIVE THAT BRIDGES FUNCTIONALITY WITH ENERGY, USING UNDER ARMOUR’S ICONIC BLACK AND RED PALETTE. THE KIT UNFOLDS TO REVEAL FOUR PANELS ADORNED WITH DYNAMIC ILLUSTRATIONS REPRESENTING BASKETBALL, TENNIS, RUNNING, AND GOLF, WHICH ENCAPSULATES THE HAT’S ALL-SPORT VERSATILITY. TO FURTHER AMPLIFY THE PACKABLE CONCEPT, THE KIT INCLUDES A COMPACT MINI CROSSBODY BAG, DESIGNED TO PROTECT AND STORE THE HAT WITHOUT COMPROMISING ITS SHAPE—EVEN AFTER EXTENDED USE. BY BLENDING UTILITY AND VISUAL IMPACT, THIS KIT SETS A NEW BENCHMARK FOR PERFORMANCE-FOCUSED SEEDING CAMPAIGNS.
Client. UNDER ARMOUR Year. 2024 Brand Location. South Korea Division Creative Director. YUMI JUNG Art Director. MIAE KIM Designer. WOOJIN SEO, GAYOUNG LEE Photographer. JUNGHUN YEOM
UNDER ARMOUR
UA STEALTHFORM UNCRUSHABLE HAT KIT
PERFORMANCE AND ADAPTABILITY LIE AT THE CORE OF UNDER ARMOUR’S ETHOS, AND THEIR NEW UA STEALTHFORM UNCRUSHABLE HAT EXEMPLIFIES THIS PHILOSOPHY. IN COLLABORATION WITH US, UNDER ARMOUR INTRODUCED A STRIKING SEEDING KIT TO HIGHLIGHT THE VERSATILE FEATURES OF THEIR LATEST LAUNCH. HEAZ CONCEPTUALIZED A BRAND NARRATIVE THAT BRIDGES FUNCTIONALITY WITH ENERGY, USING UNDER ARMOUR’S ICONIC BLACK AND RED PALETTE. THE KIT UNFOLDS TO REVEAL FOUR PANELS ADORNED WITH DYNAMIC ILLUSTRATIONS REPRESENTING BASKETBALL, TENNIS, RUNNING, AND GOLF, WHICH ENCAPSULATES THE HAT’S ALL-SPORT VERSATILITY. TO FURTHER AMPLIFY THE PACKABLE CONCEPT, THE KIT INCLUDES A COMPACT MINI CROSSBODY BAG, DESIGNED TO PROTECT AND STORE THE HAT WITHOUT COMPROMISING ITS SHAPE—EVEN AFTER EXTENDED USE. BY BLENDING UTILITY AND VISUAL IMPACT, THIS KIT SETS A NEW BENCHMARK FOR PERFORMANCE-FOCUSED SEEDING CAMPAIGNS.
Client. UNDER ARMOUR
Year. 2024
Brand Location. South Korea
Division Creative Director. YUMI JUNG
Art Director. MIAE KIM
Designer. WOOJIN SEO, GAYOUNG LEE
Photographer. JUNGHUN YEOM