The Bioheal Boh Collagen Remodeling Serum Kit brings a playful twist to skincare enthusiasts, transforming the unboxing experience into a “gacha” game. Drawing inspiration from the fun and randomness of gacha machines, the kit captivates with a vibrant design featuring decorative collagen-like capsules that represent the serum’s collagen-rich formula. Wrapped in holographic finishes, the kit catches light beautifully, evoking the product’s skin-brightening and firming benefits. A pull-out drawer at the bottom reveals the “prize,” enhancing the gacha-inspired engagement, while the coin-shaped leaflet provides product insights. This interactive kit redefines skincare as an exciting journey, aligning with the brand’s vibrant and youthful image.
Client. Bioheal Boh Year. 2024 Brand Location. South Korea Division Creative Director. Kyungsoo Na Art Director. Jinsung Yang Designer. Shinyoung Lee, Hyeonha Jo Photographer. Junghun Yeom
BIOHEAL BOH
COLLAGEN REMODELING SERUM KIT
The Bioheal Boh Collagen Remodeling Serum Kit brings a playful twist to skincare enthusiasts, transforming the unboxing experience into a “gacha” game. Drawing inspiration from the fun and randomness of gacha machines, the kit captivates with a vibrant design featuring decorative collagen-like capsules that represent the serum’s collagen-rich formula. Wrapped in holographic finishes, the kit catches light beautifully, evoking the product’s skin-brightening and firming benefits. A pull-out drawer at the bottom reveals the “prize,” enhancing the gacha-inspired engagement, while the coin-shaped leaflet provides product insights. This interactive kit redefines skincare as an exciting journey, aligning with the brand’s vibrant and youthful image.
Client. Bioheal Boh
Year. 2024
Brand Location. South Korea
Division Creative Director. Kyungsoo Na
Art Director. Jinsung Yang
Designer. Shinyoung Lee, Hyeonha Jo
Photographer. Junghun Yeom