To introduce THERMOS’s new products, the Compact Cup & Tumbler, HEAZ designed a seeding kit that intuitively showcases the new features. The standout selling point of this brand-new product is that all three components—a straw, a lid, and a tumbler—are dishwasher-safe. To highlight this feature, HEAZ designed the outer box of the kit to resemble a dishwasher and enhanced its realism by using metallic paper for the inner box. The kit also includes THERMOS concept magnets for decorating the front panel, and dishwasher tablets to reinforce the theme.
Client. THERMOS Year. 2024 Brand Location. South Korea Division Creative Director. Gunae Shin Art Director. Jieun Kim Designer. Daeun Kang, Gwanghwi Bae, Eunjin Cho Photographer. Junghun Yeom
THERMOS
CUP TUMBLER KIT
To introduce THERMOS’s new products, the Compact Cup & Tumbler, HEAZ designed a seeding kit that intuitively showcases the new features. The standout selling point of this brand-new product is that all three components—a straw, a lid, and a tumbler—are dishwasher-safe. To highlight this feature, HEAZ designed the outer box of the kit to resemble a dishwasher and enhanced its realism by using metallic paper for the inner box. The kit also includes THERMOS concept magnets for decorating the front panel, and dishwasher tablets to reinforce the theme.
Client. THERMOS
Year. 2024
Brand Location. South Korea
Division Creative Director. Gunae Shin
Art Director. Jieun Kim
Designer. Daeun Kang, Gwanghwi Bae, Eunjin Cho
Photographer. Junghun Yeom