The Galaxy Z Flip 5 Lineage M Edition Kit is a collaboration between Samsung Electronics' Galaxy Z Flip 5 and NC Soft's mobile game, Lineage M. We drew inspiration from 'Siege', a large-scale player-versus-player game mode in their flagship game, Lineage, which was the first to introduce this type of gameplay content. This mode took the gaming world by storm, along with further iterations of the title. The design depicts the process of a victorious lord advancing towards the throne through a moving pop-up. The Galaxy Z Flip5 placement on the throne enhances the storytelling aspect and maximizes the concept of a successful conquest. The black color maintains a luxurious and majestic atmosphere, with strategically placed gold accents to capture the eye’s attention. This limited-edition kit includes the Galaxy Z Flip5 phone, Galaxy Watch 6, mobile phone case, a Samsung Dual Wireless Charger, and a set of commemorative coins representing Lineage M's history and 12 classes. The rich contents elevate its collectible value and brand memorability.
Client. SAMSUNG x NC SOFT Year. 2023 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Jinsung Yang Designer. Kunwoo Kim, Chaelin Yoo, Yungyu Lee Photographer. Junghun Yeom
SAMSUNG
GALAXY Z FLIP 5
LINEAGE M EDITION KIT
The Galaxy Z Flip 5 Lineage M Edition Kit is a collaboration between Samsung Electronics' Galaxy Z Flip 5 and NC Soft's mobile game, Lineage M. We drew inspiration from 'Siege', a large-scale player-versus-player game mode in their flagship game, Lineage, which was the first to introduce this type of gameplay content. This mode took the gaming world by storm, along with further iterations of the title.
The design depicts the process of a victorious lord advancing towards the throne through a moving pop-up.
The Galaxy Z Flip5 placement on the throne enhances the storytelling aspect and maximizes the concept of a successful conquest. The black color maintains a luxurious and majestic atmosphere, with strategically placed gold accents to capture the eye’s attention.
This limited-edition kit includes the Galaxy Z Flip5 phone, Galaxy Watch 6, mobile phone case, a Samsung Dual Wireless Charger, and a set of commemorative coins representing Lineage M's history and 12 classes. The rich contents elevate its collectible value and brand memorability.
Client. SAMSUNG x NC SOFT
Year. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Jinsung Yang
Designer. Kunwoo Kim, Chaelin Yoo, Yungyu Lee
Photographer. Junghun Yeom