We designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world. The kit reflects the brand’s mantra, “Stay Crazy,” which seeks the freedom and fun of camping without boundaries. The packaging, shaped like a tent with a polka-dotted roof, features embossed details that mimic tent stitching, symbolizing DOD’s deep roots in the camping lifestyle. The rope handle adds a practical, thematic touch. Inside, a custom board game with bunny-shaped magnetic pieces allows consumers to engage with the brand’s playful side. This game not only entertains but also reflects DOD’s mission to make camping enjoyable and light-hearted. This design highlights DOD’s unique identity blending practicality with humor to create a memorable and engaging consumer experience.
Client. DOD Year. 2024 Brand Location. South Korea Division Creative Director. Sungyoon Kim Art Director. Suna Jung Designer. Hyojin Kang, Seunghee Hwang Photographer. Junghun Yeom
DOD
LIMITED RAINCOAT PACK LAUNCHING KIT
We designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world. The kit reflects the brand’s mantra, “Stay Crazy,” which seeks the freedom and fun of camping without boundaries. The packaging, shaped like a tent with a polka-dotted roof, features embossed details that mimic tent stitching, symbolizing DOD’s deep roots in the camping lifestyle. The rope handle adds a practical, thematic touch. Inside, a custom board game with bunny-shaped magnetic pieces allows consumers to engage with the brand’s playful side. This game not only entertains but also reflects DOD’s mission to make camping enjoyable and light-hearted. This design highlights DOD’s unique identity blending practicality with humor to create a memorable and engaging consumer experience.
Client. DOD
Year. 2024
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Art Director. Suna Jung
Designer. Hyojin Kang, Seunghee Hwang
Photographer. Junghun Yeom