LOTTE DEPARTMENT STORE
VIP BEAUTY 2024 ADVENT CALENDAR

FOR A SPECIAL YEAR-END EXPERIENCE FOR LOTTE DEPARTMENT STORE’S VIP CUSTOMERS, HEAZ DESIGNED THE ADVENT CALENDAR WITH FULL OF HOLIDAY MOOD. THIS EXCLUSIVE SEEDING KIT WAS CREATED TO OFFER A TRULY SPECIAL YEAR-END EXPERIENCE, INSPIRED BY THE DAZZLING AMBIANCE OF BROADWAY THEATERS IN THE 1900S. THE DESIGN HIGHLIGHTS THE OPULENT AND SHIMMERING MOOD OF THE HOLIDAY SEASON.

SOOP
G-STAR VIP KIT

DESIGNED FOR G-STAR, THE GAMING FESTIVAL HELD AT BEXCO IN BUSAN, HEAZ'S VIP KIT TAKES INSPIRATION FROM IN-GAME INVENTORIES AND THE CONTAINER BOXES OF BUSAN PORT.

Workshop
Senior

ESTEE LAUDER
PURE COLOR GELEE GLOW BALM COLLECTION
IDENTITY DESIGN

With the rapid rise of Korea’s Kakao Gift platform leading the e-commerce market, Estee Lauder partnered with HEAZ to launch the Pure Color Gelee Glow Balm through a refined, market-specific approach. HEAZ crafted a cohesive Collection Identity spanning primary and secondary packaging, the product detail page (PDP), and exclusive gift packaging.

JOSUN DELI
PACKAGE DESIGN RENEWAL

Inspired by the timeless elegance of Josun Deli’s 100-year legacy, HEAZ undertook the packaging renewal project to merge classic sophistication with modern sensibilities. The “Marbling Hidden” concept became the heart of the design, with luxurious marbling patterns subtly revealed only when the packages are opened.

HYBE
DIGITAL CODE &
PACKAGING SYSTEM

To achieve a sustainable music album industry, HYBE has introduced a brand new album medium, the Digital Code, as an alternative to physical CDs.

DOD
LIMITED RAINCOAT PACK
LAUNCHING KIT

We designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world.

ELPPA
ONE APPLE PER CAN
SEEDING KIT

The word 'APPLE' spelled backward is 'ELPPA.' To promote ELPPA, a cider that turns your day around, we created this seeding kit. Just as its name is a reversed version of 'APPLE,' ELPPA is an apple-infused cider designed to bring a refreshing twist to everyday life. 

TOCOBO
HEALTHY GLOW LIPCARE KIT

TOCOBO, the next derma cosmetic brand created based on intuition, enlisted HEAZ to create the TOCOBO Healthy Glow Lip Care Kit to introduce their new range of lip care essentials that deliver healthy and plump lips.

BIODERMA
CICABIO CREAM PLUS SEEDING KIT

THE BIODERMA CICABIO CREME PLUS SEEDING KIT INTRODUCES THE BRAND’S LATEST PRODUCT WITH A CONCEPT CENTERED ON EMERGENCY CARE FOR SKIN DAMAGE.

TIRTIR
RED CUSHION KIT
FOR THE AMERICAN MARKET

The TIRTIR Mask Fit Red Cushion PR Kit, designed for the American market, features the theme of a glamorous party in a luxury mansion inspired by “The Great Gatsby”. Showcasing all 30 shades of the Mask Fit Red Cushion, the kit underscores TIRTIR’s commitment to serving a range of skin tones.

2024
Brand Biz Conference&
ADP Conference

LANEIGE
LIP & EYE TRAINING TOOL KIT

We created the Laneige Lip & Eye Educational Tool Kit to visually and interactively convey the product’s core message, “bouncy & firm.” Inspired by the “Whack-a-Mole” game, the kit features an interactive design where users can press spring-attached balls labeled with the key benefits using a soft hammer.

VITALBEAUTIE
META GREEN SLIM UP KIT

We designed the PR Kit for VITALBEAUTIE to promote the upgraded Meta Green Slim product. The kit is built around the concept “Don’t Worry, Eat Happy,” using a roulette theme to convey that you can enjoy any food without stress.

glo
HYPER PRO WAY BETTER KIT

Introducing glo’s brand-new product, HYPER PRO, with HEAZ’s WAY BETTER KIT. glo, as an electronic cigarette brand, has unveiled its creative “WAY BETTER” concept™.

THERMOS
CUP&TUMBLER KIT

To introduce THERMOS’s new products, the Compact Cup & Tumbler, HEAZ designed a seeding kit that intuitively showcases the new features.

MAC
QUIRT GLOSS BALM KIT

For the MAC Squirt Gloss Balm Kit, we designed a playful and vibrant seeding kit that showcases the new shades of the popular Squirt Balm line, now featuring 10 colors.

BABADITTO LOGO &
PACKAGE DESIGN

SAMSUNG
GALAXY S24+ ACCESSORY
‘HONKAI: STAR RAIL’ EDITION

Introducing the Eun Rang edition package designed by HEAZ for a special collaboration between the Samsung Galaxy S24+ and the beloved game HONKAI: STAR RAIL. Eun Rang, also known as Silver Wolf, is a character renowned for her extraordinary gaming skills in the Galaxy area and is the main motif of this package design.

BEAUTY OF JOSEON
ADVENT CALENDER

​​​​​​​A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations. This advent calendar also features a no-frills design. The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.

ESPOIR
BE VELVET FLUID FOUNDATION KIT

Effortless and liberating, a new paradigm in foundation! We present the seeding kit for Espoir’s newly launched “Be Velvet Fluid Foundation”. Featuring a luxurious velvety texture, it applies effortlessly by hand, eliminating the need for clunky tools. Packaged with a fluidic USP design, it challenges the norms of traditional foundations, offering easy application and portability

SK-II
520 HOLIDAY KIT

SK-II, the leading prestige skincare brand in China's market, has released a special package to celebrate 520, one of the most popular romantic gifting seasons, named for its phonetic similarity to “I love you” in Chinese. The theme, "INTIMATE WITHOUT DISTANCE, TWO (LOVES) BECOME ONE," symbolizes two people forming a shared love. The packaging has a unique structure with moving, intersecting graphics that reflect the concept of closeness and connection. The vibrant, crisp red and white color scheme is consistent with SK-II's iconic branding, adding a romantic and celebratory feel.

ONDO BEAUTY 36.5

If design award 2024

Communication Design Product
and Service Branding
Winner : HEAZ

MAYBELLINE NEW YORK
SKY HIGH MASCARA KEY VISUAL & KIT

Ring Ring… This is Maybelline calling from the 1915’s! Maybelline New York, a brand with a rich history spanning over 100 years, has partnered with HEAZ to craft a retro-themed concept for the immensely popular Sky High Mascara. This collaboration extends to the creation of the key visual and PR kit. The mascara’s exceptional success owes much to Maybelline’s scientific approach to formulation and the innovative design of its brush.

BIODERMA
HYDRABIO HYALU+ SERUM
SEEDING KIT

Presenting the exclusive seeding kit made to unveil the release of Bioderma's new HydraVio Hyalu+ serum. Drawing inspiration from the serum's exceptional capacity to quickly moisturize dry, dehydrated skin, our design concept revolves around an "urgent delivery” of hydration. The kit encompasses an IV bag and colorful spheres, each adorned with the product's outlined benefits.

GATSBY
TRAINING HAIR LINE
PACKAGE DESIGN

Train from the roots up to achieve perfect styling. Following the successful design of Gatsby’s men’s cosmetic line, we are proud to introduce the latest addition to this renowned brand’s collection: TRAINING, a haircare line with a focus on scalp health. This new line offers a comprehensive range crafted to fortify and add volume to hair from the roots, promoting the emergence of healthy, voluminous locks. To effectively convey the product's focus on "TRAINING: growth, strengthening," we incorporated geometric shapes as a recurring motif, symbolizing the gradual improvement of both hair health and style.

2024
HEAZ TRIP
PHUKET

We were excited to gather all HEAZ members at the 2024 Phuket workshop! We believe our time together has sparked new synergies and that our diverse experiences have inspired fresh ideas.

CLIO
2023 FW NEW EDITION
TREND BOOK KIT

This is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic.

PURCELL BRAND KIT

High Purity, High Performance, Proven Authenticity

This is the special kit for PURCELL’s High Dose Treatment. Inspired by a laboratory briefcase, our concept embodies the brand’s identity of better skin through advanced and persistent research. The monotone metallic material and the bold contrast of the brand’s key color, orange, enhance the distinct branding. Inside the kit, there is a silver tray that contains the products and materials. Inside the kit, the products and brand materials are laid on top a silver tray made of the same material as the exterior, reinforcing the brand concept while adding practicality.

adidas switch fwd kit

Turning Gravity Into Forward Motion.
Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level.

MAMONDE
BLUE AZULENE CLOUD TONER KIT

This is the seeding kit for Mamonde’s new product, “Azulene Cloud Toner”, which simply and clearly, tells the story of your most authentic self. We housed the product within a plush cloud pouch to highlight the properties of this ultra-gentle toner, which is non-abrasive and calms sensitive skin. The concept of the kit is emphasized in two ways - by the soft cotton filling representing “a cloud landing on your skin”, and the charmingcloud and flower keychains, which showcases the primary botanical ingredient, “Blue Chamomile Flower Extract”. The cloud pouch is nestled within a frosted box, from which the consumer can make out a hazy hint of the cloud shape, enhancing anticipation when first unboxing the kit.

2024
LUXE PACK
NEW YORK

Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies.

COSMOPROF
FAIR IN BOLOGNA, ITALY

HEAZ participated in the 2019 COSMOPROF Fair in Bologna, Italy. As we participated for three consecutive years starting in 2017, we were able to expand our horizons more professionally and globally. During our business trip, we mingled with the locals on our way to and from work, and traveled around Europe like a local resident, experiencing exotic daily life. The friendly and new business trip will be included in the essay. Please give a lot of support to the travel of 6 members participating in COSMOPROF!

SELECTO COFFEE
REBRANDING
GOOD DESIGN AWARD

Explore the case study detailing Selecto Coffee’s award-winning rebranding journey, recipient of the prestigious Good Design Award - and view their revamped verbal and visual identity

COSMOPROF LAS VEGAS
AND LA

Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies