adidas 

      switch fwd kit



Turning Gravity Into Forward Motion.
Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level. 
The unboxing experience itself is a visual representation of forward movement, with motion of the vibrant fluorescent colors becoming evident as soon as you begin to open the sleeve. This fluorescent box is unique in the sense that it seems to illuminate with even the slightest bit of light. Notably, this kit can be adapted to various shoe sizes



Client. adidas

Years. 2023
Brand Location. South Korea
Division Creative Director. Sungyoon Kim
Designer. Seeun Oh, Yesol Kim
Photographer. Junghun Yeom



heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

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heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea

HEAZ is a registered trademark
2024 HEAZ all rights reserved.

์šด์˜์‹œ๊ฐ„(ํ•œ๊ตญ) 10:00 ~ 16:00 / ์ ์‹ฌ ์‹œ๊ฐ„ 12:00 ~ 13:30,  ์ฃผ๋ง/๊ณตํœด์ผ ํœด๋ฌด.

(์ฃผ)ํ—ค์ฆˆ | ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ๋…ผํ˜„๋กœ12๊ธธ 3-14(๊ฐœํฌ๋™) / (์šฐ) 06312       ๊ณ„์ขŒ์ •๋ณด : ๊ตญ๋ฏผ์€ํ–‰ 204401-04-027910 (์ฃผ)ํ—ค์ฆˆ


๋Œ€ํ‘œ์ด์‚ฌ ๋ฐฐ๋ช…์„ญ /  ์„œ์šธํŠน๋ณ„์‹œ ๊ฐ•๋‚จ๊ตฌ ์–ธ์ฃผ๋กœ 107๊ธธ 32 / (์šฐ) 06312

์‚ฌ์—…์ž ๋“ฑ๋ก๋ฒˆํ˜ธ 211-88-14645
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