The new breath for your brand.
We are dedicated to transforming your vision into reality by crafting a unified yet differentiated brand experience across all design deliverables in your brand communication. A persistent and unique brand identity is essential for enduring success, and our team of experts is here to bring your big idea to life.
Discover our solutions to keep your brand fresh and lasting.
지속적인 동시에 늘 새로운 당신의 브랜드를 위한 솔루션. 헤즈는 ‘The new breath for your brand’라는 슬로건을 기반으로 브랜드 커뮤니케이션 차원에서 선보이는 디자인 결과물과 브랜딩 과정에 일관된 브랜드 아이덴티티와 차별화된 브랜드 경험을 효과적으로 담아내고 있습니다.
NEWS
FOR A SPECIAL YEAR-END EXPERIENCE FOR LOTTE DEPARTMENT STORE’S VIP CUSTOMERS, HEAZ DESIGNED THE ADVENT CALENDAR WITH FULL OF HOLIDAY MOOD. THIS EXCLUSIVE SEEDING KIT WAS CREATED TO OFFER A TRULY SPECIAL YEAR-END EXPERIENCE, INSPIRED BY THE DAZZLING AMBIANCE OF BROADWAY THEATERS IN THE 1900S. THE DESIGN HIGHLIGHTS THE OPULENT AND SHIMMERING MOOD OF THE HOLIDAY SEASON.
LOTTE DEPARTMENT STORE
VIP BEAUTY 2024 ADVENT CALENDARFOR A SPECIAL YEAR-END EXPERIENCE FOR LOTTE DEPARTMENT STORE’S VIP CUSTOMERS, HEAZ DESIGNED THE ADVENT CALENDAR WITH FULL OF HOLIDAY MOOD. THIS EXCLUSIVE SEEDING KIT WAS CREATED TO OFFER A TRULY SPECIAL YEAR-END EXPERIENCE, INSPIRED BY THE DAZZLING AMBIANCE OF BROADWAY THEATERS IN THE 1900S. THE DESIGN HIGHLIGHTS THE OPULENT AND SHIMMERING MOOD OF THE HOLIDAY SEASON.
DESIGNED FOR G-STAR, THE GAMING FESTIVAL HELD AT BEXCO IN BUSAN, HEAZ'S VIP KIT TAKES INSPIRATION FROM IN-GAME INVENTORIES AND THE CONTAINER BOXES OF BUSAN PORT.
SOOP
G-STAR VIP KIT DESIGNED FOR G-STAR, THE GAMING FESTIVAL HELD AT BEXCO IN BUSAN, HEAZ'S VIP KIT TAKES INSPIRATION FROM IN-GAME INVENTORIES AND THE CONTAINER BOXES OF BUSAN PORT.
With the rapid rise of Korea’s Kakao Gift platform leading the e-commerce market, Estee Lauder partnered with HEAZ to launch the Pure Color Gelee Glow Balm through a refined, market-specific approach. HEAZ crafted a cohesive Collection Identity spanning primary and secondary packaging, the product detail page (PDP), and exclusive gift packaging.
ESTEE LAUDER
PURE COLOR GELEE GLOW BALM COLLECTION
IDENTITY DESIGNWith the rapid rise of Korea’s Kakao Gift platform leading the e-commerce market, Estee Lauder partnered with HEAZ to launch the Pure Color Gelee Glow Balm through a refined, market-specific approach. HEAZ crafted a cohesive Collection Identity spanning primary and secondary packaging, the product detail page (PDP), and exclusive gift packaging.
Inspired by the timeless elegance of Josun Deli’s 100-year legacy, HEAZ undertook the packaging renewal project to merge classic sophistication with modern sensibilities. The “Marbling Hidden” concept became the heart of the design, with luxurious marbling patterns subtly revealed only when the packages are opened.
JOSUN DELI
PACKAGE DESIGN RENEWALInspired by the timeless elegance of Josun Deli’s 100-year legacy, HEAZ undertook the packaging renewal project to merge classic sophistication with modern sensibilities. The “Marbling Hidden” concept became the heart of the design, with luxurious marbling patterns subtly revealed only when the packages are opened.
To achieve a sustainable music album industry, HYBE has introduced a brand new album medium, the Digital Code, as an alternative to physical CDs.
HYBE
DIGITAL CODE &
PACKAGING SYSTEMTo achieve a sustainable music album industry, HYBE has introduced a brand new album medium, the Digital Code, as an alternative to physical CDs.
We designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world.
DOD
LIMITED RAINCOAT PACK
LAUNCHING KITWe designed the DOD Limited Raincoat Seeding Kit to celebrate the launch of DOD’s new apparel line. This kit encapsulates the brand’s quirky, and inventive spirit, drawing inspiration from a mushroom-shaped camping tent to align with DOD’s identity as the “mad inventor” of the camping world.
The word 'APPLE' spelled backward is 'ELPPA.' To promote ELPPA, a cider that turns your day around, we created this seeding kit. Just as its name is a reversed version of 'APPLE,' ELPPA is an apple-infused cider designed to bring a refreshing twist to everyday life.
ELPPA
ONE APPLE PER CAN
SEEDING KITThe word 'APPLE' spelled backward is 'ELPPA.' To promote ELPPA, a cider that turns your day around, we created this seeding kit. Just as its name is a reversed version of 'APPLE,' ELPPA is an apple-infused cider designed to bring a refreshing twist to everyday life.
TOCOBO, the next derma cosmetic brand created based on intuition, enlisted HEAZ to create the TOCOBO Healthy Glow Lip Care Kit to introduce their new range of lip care essentials that deliver healthy and plump lips.
TOCOBO
HEALTHY GLOW LIPCARE KITTOCOBO, the next derma cosmetic brand created based on intuition, enlisted HEAZ to create the TOCOBO Healthy Glow Lip Care Kit to introduce their new range of lip care essentials that deliver healthy and plump lips.
THE BIODERMA CICABIO CREME PLUS SEEDING KIT INTRODUCES THE BRAND’S LATEST PRODUCT WITH A CONCEPT CENTERED ON EMERGENCY CARE FOR SKIN DAMAGE.
BIODERMA
CICABIO CREAM PLUS SEEDING KITTHE BIODERMA CICABIO CREME PLUS SEEDING KIT INTRODUCES THE BRAND’S LATEST PRODUCT WITH A CONCEPT CENTERED ON EMERGENCY CARE FOR SKIN DAMAGE.
The TIRTIR Mask Fit Red Cushion PR Kit, designed for the American market, features the theme of a glamorous party in a luxury mansion inspired by “The Great Gatsby”. Showcasing all 30 shades of the Mask Fit Red Cushion, the kit underscores TIRTIR’s commitment to serving a range of skin tones.
TIRTIR
RED CUSHION KIT
FOR THE AMERICAN MARKETThe TIRTIR Mask Fit Red Cushion PR Kit, designed for the American market, features the theme of a glamorous party in a luxury mansion inspired by “The Great Gatsby”. Showcasing all 30 shades of the Mask Fit Red Cushion, the kit underscores TIRTIR’s commitment to serving a range of skin tones.
2024
Brand Biz Conference&
ADP Conference
We created the Laneige Lip & Eye Educational Tool Kit to visually and interactively convey the product’s core message, “bouncy & firm.” Inspired by the “Whack-a-Mole” game, the kit features an interactive design where users can press spring-attached balls labeled with the key benefits using a soft hammer.
LANEIGE
LIP & EYE TRAINING TOOL KITWe created the Laneige Lip & Eye Educational Tool Kit to visually and interactively convey the product’s core message, “bouncy & firm.” Inspired by the “Whack-a-Mole” game, the kit features an interactive design where users can press spring-attached balls labeled with the key benefits using a soft hammer.
We designed the PR Kit for VITALBEAUTIE to promote the upgraded Meta Green Slim product. The kit is built around the concept “Don’t Worry, Eat Happy,” using a roulette theme to convey that you can enjoy any food without stress.
VITALBEAUTIE
META GREEN SLIM UP KITWe designed the PR Kit for VITALBEAUTIE to promote the upgraded Meta Green Slim product. The kit is built around the concept “Don’t Worry, Eat Happy,” using a roulette theme to convey that you can enjoy any food without stress.
Introducing glo’s brand-new product, HYPER PRO, with HEAZ’s WAY BETTER KIT. glo, as an electronic cigarette brand, has unveiled its creative “WAY BETTER” concept™.
glo
HYPER PRO WAY BETTER KITIntroducing glo’s brand-new product, HYPER PRO, with HEAZ’s WAY BETTER KIT. glo, as an electronic cigarette brand, has unveiled its creative “WAY BETTER” concept™.
To introduce THERMOS’s new products, the Compact Cup & Tumbler, HEAZ designed a seeding kit that intuitively showcases the new features.
THERMOS
CUP&TUMBLER KITTo introduce THERMOS’s new products, the Compact Cup & Tumbler, HEAZ designed a seeding kit that intuitively showcases the new features.
For the MAC Squirt Gloss Balm Kit, we designed a playful and vibrant seeding kit that showcases the new shades of the popular Squirt Balm line, now featuring 10 colors.
MAC
QUIRT GLOSS BALM KITFor the MAC Squirt Gloss Balm Kit, we designed a playful and vibrant seeding kit that showcases the new shades of the popular Squirt Balm line, now featuring 10 colors.
BABADITTO LOGO &
PACKAGE DESIGN
Introducing the Eun Rang edition package designed by HEAZ for a special collaboration between the Samsung Galaxy S24+ and the beloved game HONKAI: STAR RAIL. Eun Rang, also known as Silver Wolf, is a character renowned for her extraordinary gaming skills in the Galaxy area and is the main motif of this package design.
SAMSUNG
GALAXY S24+ ACCESSORY
‘HONKAI: STAR RAIL’ EDITIONIntroducing the Eun Rang edition package designed by HEAZ for a special collaboration between the Samsung Galaxy S24+ and the beloved game HONKAI: STAR RAIL. Eun Rang, also known as Silver Wolf, is a character renowned for her extraordinary gaming skills in the Galaxy area and is the main motif of this package design.
A brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations. This advent calendar also features a no-frills design. The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.
BEAUTY OF JOSEON
ADVENT CALENDERA brand that modernizes the beauty that does not change over time and the traditional secrets of nature contained within it. This is an advent calendar for the global seeding of ‘Joseon Beauty’. The brand mood is based on the brand philosophy of following the wisdom of Joseon Dynasty women who focused on maintaining clear skin rather than flashy decorations. This advent calendar also features a no-frills design. The simple and neat kit was completed with the texture of the paper, a modernized pattern of traditional patterns, pressure that subtly adds detail, understated colors, and organza ribbon.
Effortless and liberating, a new paradigm in foundation! We present the seeding kit for Espoir’s newly launched “Be Velvet Fluid Foundation”. Featuring a luxurious velvety texture, it applies effortlessly by hand, eliminating the need for clunky tools. Packaged with a fluidic USP design, it challenges the norms of traditional foundations, offering easy application and portability
ESPOIR
BE VELVET FLUID FOUNDATION KITEffortless and liberating, a new paradigm in foundation! We present the seeding kit for Espoir’s newly launched “Be Velvet Fluid Foundation”. Featuring a luxurious velvety texture, it applies effortlessly by hand, eliminating the need for clunky tools. Packaged with a fluidic USP design, it challenges the norms of traditional foundations, offering easy application and portability
SK-II, the leading prestige skincare brand in China's market, has released a special package to celebrate 520, one of the most popular romantic gifting seasons, named for its phonetic similarity to “I love you” in Chinese. The theme, "INTIMATE WITHOUT DISTANCE, TWO (LOVES) BECOME ONE," symbolizes two people forming a shared love. The packaging has a unique structure with moving, intersecting graphics that reflect the concept of closeness and connection. The vibrant, crisp red and white color scheme is consistent with SK-II's iconic branding, adding a romantic and celebratory feel.
SK-II
520 HOLIDAY KITSK-II, the leading prestige skincare brand in China's market, has released a special package to celebrate 520, one of the most popular romantic gifting seasons, named for its phonetic similarity to “I love you” in Chinese. The theme, "INTIMATE WITHOUT DISTANCE, TWO (LOVES) BECOME ONE," symbolizes two people forming a shared love. The packaging has a unique structure with moving, intersecting graphics that reflect the concept of closeness and connection. The vibrant, crisp red and white color scheme is consistent with SK-II's iconic branding, adding a romantic and celebratory feel.
If design award 2024
Communication Design Product
and Service Branding
Winner : HEAZ
ONDO BEAUTY 36.5If design award 2024
Communication Design Product
and Service Branding
Winner : HEAZ
Ring Ring… This is Maybelline calling from the 1915’s! Maybelline New York, a brand with a rich history spanning over 100 years, has partnered with HEAZ to craft a retro-themed concept for the immensely popular Sky High Mascara. This collaboration extends to the creation of the key visual and PR kit. The mascara’s exceptional success owes much to Maybelline’s scientific approach to formulation and the innovative design of its brush.
MAYBELLINE NEW YORK
SKY HIGH MASCARA KEY VISUAL & KITRing Ring… This is Maybelline calling from the 1915’s! Maybelline New York, a brand with a rich history spanning over 100 years, has partnered with HEAZ to craft a retro-themed concept for the immensely popular Sky High Mascara. This collaboration extends to the creation of the key visual and PR kit. The mascara’s exceptional success owes much to Maybelline’s scientific approach to formulation and the innovative design of its brush.
Presenting the exclusive seeding kit made to unveil the release of Bioderma's new HydraVio Hyalu+ serum. Drawing inspiration from the serum's exceptional capacity to quickly moisturize dry, dehydrated skin, our design concept revolves around an "urgent delivery” of hydration. The kit encompasses an IV bag and colorful spheres, each adorned with the product's outlined benefits.
BIODERMA
HYDRABIO HYALU+ SERUM
SEEDING KITPresenting the exclusive seeding kit made to unveil the release of Bioderma's new HydraVio Hyalu+ serum. Drawing inspiration from the serum's exceptional capacity to quickly moisturize dry, dehydrated skin, our design concept revolves around an "urgent delivery” of hydration. The kit encompasses an IV bag and colorful spheres, each adorned with the product's outlined benefits.
Train from the roots up to achieve perfect styling. Following the successful design of Gatsby’s men’s cosmetic line, we are proud to introduce the latest addition to this renowned brand’s collection: TRAINING, a haircare line with a focus on scalp health. This new line offers a comprehensive range crafted to fortify and add volume to hair from the roots, promoting the emergence of healthy, voluminous locks. To effectively convey the product's focus on "TRAINING: growth, strengthening," we incorporated geometric shapes as a recurring motif, symbolizing the gradual improvement of both hair health and style.
GATSBY
TRAINING HAIR LINE
PACKAGE DESIGNTrain from the roots up to achieve perfect styling. Following the successful design of Gatsby’s men’s cosmetic line, we are proud to introduce the latest addition to this renowned brand’s collection: TRAINING, a haircare line with a focus on scalp health. This new line offers a comprehensive range crafted to fortify and add volume to hair from the roots, promoting the emergence of healthy, voluminous locks. To effectively convey the product's focus on "TRAINING: growth, strengthening," we incorporated geometric shapes as a recurring motif, symbolizing the gradual improvement of both hair health and style.
We were excited to gather all HEAZ members at the 2024 Phuket workshop! We believe our time together has sparked new synergies and that our diverse experiences have inspired fresh ideas.
2024
HEAZ TRIP
PHUKETWe were excited to gather all HEAZ members at the 2024 Phuket workshop! We believe our time together has sparked new synergies and that our diverse experiences have inspired fresh ideas.
This is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic.
CLIO
2023 FW NEW EDITION
TREND BOOK KITThis is the seeding kit for Clio's FW 2023 new product launch campaign. We were inspired by the bestselling book, “Trend Korea”, which is updated and published every year, to create a kit based on this concept of a trend guidebook, in the style of Clio’s unique aesthetic.
High Purity, High Performance, Proven Authenticity
This is the special kit for PURCELL’s High Dose Treatment. Inspired by a laboratory briefcase, our concept embodies the brand’s identity of better skin through advanced and persistent research. The monotone metallic material and the bold contrast of the brand’s key color, orange, enhance the distinct branding. Inside the kit, there is a silver tray that contains the products and materials. Inside the kit, the products and brand materials are laid on top a silver tray made of the same material as the exterior, reinforcing the brand concept while adding practicality.
PURCELL BRAND KITHigh Purity, High Performance, Proven Authenticity
This is the special kit for PURCELL’s High Dose Treatment. Inspired by a laboratory briefcase, our concept embodies the brand’s identity of better skin through advanced and persistent research. The monotone metallic material and the bold contrast of the brand’s key color, orange, enhance the distinct branding. Inside the kit, there is a silver tray that contains the products and materials. Inside the kit, the products and brand materials are laid on top a silver tray made of the same material as the exterior, reinforcing the brand concept while adding practicality.
Turning Gravity Into Forward Motion.
Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level.
adidas switch fwd kitTurning Gravity Into Forward Motion.
Introducing the launch kit for Adidas’ switch fwd running shoes, which moves your run up to the next level.
This is the seeding kit for Mamonde’s new product, “Azulene Cloud Toner”, which simply and clearly, tells the story of your most authentic self. We housed the product within a plush cloud pouch to highlight the properties of this ultra-gentle toner, which is non-abrasive and calms sensitive skin. The concept of the kit is emphasized in two ways - by the soft cotton filling representing “a cloud landing on your skin”, and the charmingcloud and flower keychains, which showcases the primary botanical ingredient, “Blue Chamomile Flower Extract”. The cloud pouch is nestled within a frosted box, from which the consumer can make out a hazy hint of the cloud shape, enhancing anticipation when first unboxing the kit.
MAMONDE
BLUE AZULENE CLOUD TONER KITThis is the seeding kit for Mamonde’s new product, “Azulene Cloud Toner”, which simply and clearly, tells the story of your most authentic self. We housed the product within a plush cloud pouch to highlight the properties of this ultra-gentle toner, which is non-abrasive and calms sensitive skin. The concept of the kit is emphasized in two ways - by the soft cotton filling representing “a cloud landing on your skin”, and the charmingcloud and flower keychains, which showcases the primary botanical ingredient, “Blue Chamomile Flower Extract”. The cloud pouch is nestled within a frosted box, from which the consumer can make out a hazy hint of the cloud shape, enhancing anticipation when first unboxing the kit.
Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies.
2024
LUXE PACK
NEW YORKLuxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies.
HEAZ participated in the 2019 COSMOPROF Fair in Bologna, Italy. As we participated for three consecutive years starting in 2017, we were able to expand our horizons more professionally and globally. During our business trip, we mingled with the locals on our way to and from work, and traveled around Europe like a local resident, experiencing exotic daily life. The friendly and new business trip will be included in the essay. Please give a lot of support to the travel of 6 members participating in COSMOPROF!
COSMOPROF
FAIR IN BOLOGNA, ITALYHEAZ participated in the 2019 COSMOPROF Fair in Bologna, Italy. As we participated for three consecutive years starting in 2017, we were able to expand our horizons more professionally and globally. During our business trip, we mingled with the locals on our way to and from work, and traveled around Europe like a local resident, experiencing exotic daily life. The friendly and new business trip will be included in the essay. Please give a lot of support to the travel of 6 members participating in COSMOPROF!
Explore the case study detailing Selecto Coffee’s award-winning rebranding journey, recipient of the prestigious Good Design Award - and view their revamped verbal and visual identity
SELECTO COFFEE
REBRANDING
GOOD DESIGN AWARDExplore the case study detailing Selecto Coffee’s award-winning rebranding journey, recipient of the prestigious Good Design Award - and view their revamped verbal and visual identity
Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies
COSMOPROF LAS VEGAS
AND LA Luxe Pack New York 2024 was a remarkable experience for HEAZ. As first-time participants, we received significant attention from global brands, designers, and creative directors. This premier B2B trade show for creative packaging drew numerous key decision-makers, highlighting the creative package design’s importance for brand strategies
the new breath
for your brand
heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea
HEAZ is a registered trademark
2023 HEAZ all rights reserved.
운영시간(한국) 10:00 ~ 16:00
/ 점심 시간 12:00 ~ 13:30, 주말/공휴일 휴무.
(주)헤즈
| 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312
| 계좌정보 : 국민은행 204401-04-027910 (주)헤즈
대표이사 배명섭
/ 서울특별시 강남구 언주로 107길 32 / (우) 06312
| 사업자 등록번호 211-88-14645
| 통신판매업신고번호 제 2015-서울강남-02643 호
heaz@heaz.com
T +82 2 545 1758
3-14, Nonhyeon-ro 12-gil, Gangnam-gu, Seoul, Korea
HEAZ is a registered trademark
2024 HEAZ all rights reserved.
운영시간(한국) 10:00 ~ 16:00 / 점심 시간 12:00 ~ 13:30, 주말/공휴일 휴무.
(주)헤즈 | 서울특별시 강남구 논현로12길 3-14(개포동) / (우) 06312 계좌정보 : 국민은행 204401-04-027910 (주)헤즈
대표이사 배명섭 / 서울특별시 강남구 언주로 107길 32 / (우) 06312
사업자 등록번호 211-88-14645
통신판매업신고번호 제 2015-서울강남-02643 호